Alterno Group
Building brands, platforms and intelligent products.
Alterno Group is a Puerto Rico-based digital company creating and operating businesses across advertising, software, artificial intelligence and digital technology.
Brands.
Our group
One group. Multiple businesses.
We build businesses around real problems, combining strategy, creativity, technology, data and human judgment.
Some serve organizations.
Some create new technology.
Some make everyday work easier.
All are built with the same belief: technology should have a purpose.
Our businesses
What we're building.
Verticals
Different businesses. Shared capabilities.
Our businesses operate in different markets, but they share technology, knowledge and capabilities across the Group.
GROUP
We started by building digital experiences for others.
Then we started building technology of our own.
Alterno's roots go back to 2009 and the evolution of digital advertising, websites, media and technology.
Years of solving digital problems for organizations gave us the experience to begin building platforms and products of our own.
Puerto Rico
Built in Puerto Rico. Designed for a global market.
Puerto Rico is our starting point, not our limit.
Our businesses are being built for audiences across Puerto Rico, the United States, the Caribbean, Latin America and beyond.
Why Puerto Rico →And we're just getting started.
Alterno Group
Insights
Ideas behind what we build.
InsightsMedia / Puerto Rico / Digital Transformation
Traditional Media in Puerto Rico at a Crossroads: Nielsen Exits as El Nuevo Día and Primera Hora Go Digital
Two developments in 2026 capture the scale of the transformation taking place in Puerto Rico's media industry: Nielsen is preparing to discontinue local television and radio audience measurement, while El Nuevo Día and Primera Hora have ended regular print publication and moved to a fully digital model. Traditional media is not disappearing, but the systems around it are changing quickly.
October 3, 2026 · 6 min read→
NewsAlterno Agency
“Año Nuevo. Agencia Nueva.+”: Why Alterno Agency Is Starting the New Year Before January
Alterno Agency is getting an early start on the new year with “Año Nuevo. Agencia Nueva.+”, a campaign built around a simple invitation to brands: if the next year should produce different results, it may be time to rethink the strategy, technology and agency behind them.
October 3, 2026 · 4 min read→
NewsMemberSync / Product Development
MemberSync: Building a New Association Management System Around One Connected Record
MemberSync is a new association management platform in development within Alterno Group. Its central idea is simple: instead of managing an association through disconnected systems, one synchronized record should connect the member experience across the organization.
October 3, 2026 · 5 min read→
Investors & partners
Building the next stage of Alterno.
We welcome conversations with investors, strategic partners and organizations interested in the businesses and technologies we are building.
Let's build what's next.
Explore our businesses or start a conversation with Alterno Group.